The School Shuru Cremica Bourbon Shuru campaign gives eligible customers in India a chance to win cashback, branded merchandise, Sony headphones, and gaming consoles by purchasing selected Cremica Bourbon packs and completing a game on the official microsite. The promotion is valid from 15 July 2026 to 12 September 2026 and is available across India except Tamil Nadu.
Participants must buy a promotional pack, scan the QR code, verify their mobile number, and enter the lot number to access the campaign microsite. Customers who successfully complete the game within the specified time become eligible for hourly, weekly, and monthly rewards. Winners are selected through a computerized randomizer system and may be required to complete KYC verification before receiving prizes. Contest rules, eligibility requirements, and reward distribution are subject to the official terms and conditions.
School Shuru Cremica Bourbon Shuru Contest 2026
The School Shuru Cremica Bourbon Shuru program is a limited-period promotional campaign running from 15 July 2026 to 12 September 2026. The offer is valid throughout India except Tamil Nadu and applies to selected packs of Cremica Bourbon biscuits.
Participants can enter the contest by purchasing eligible packs and completing the required steps on the campaign microsite.
Eligibility
Who Can Participate?
- Participants must be Indian citizens residing in India.
- The contest is valid in all states except Tamil Nadu.
- Employees, agents, promoters, and their immediate family members are not eligible.
- If a winner is below 18 years of age, rewards will be given to a parent or legal guardian after verification.
Program Period
- Start Date: 15 July 2026
- End Date: 12 September 2026
- Participation is accepted only between 10:00 AM and 8:00 PM daily.
- Entries submitted outside the campaign period or operating hours will not be considered.
Eligible Product Packs
The promotion is available on selected Cremica Bourbon packs:
- Cremica Bourbon 65g
- Cremica Bourbon 93g
- Cremica Bourbon 418g
The offer is subject to product availability in stores.
How to Participate
Step 1: Purchase the Promo Pack
Buy a promotional Cremica Bourbon pack carrying the contest QR code.
Step 2: Scan the QR Code
Scan the QR code printed on the pack to visit the official microsite.
Step 3: Complete Registration
Participants must provide:
- Name
- Mobile number
- Lot number
- OTP verification
After successful verification, users become eligible for the cashback reward and can continue to the game section.
Step 4: Play the Game
Participants will see the “Play Now & Win Mega Rewards” option.
The gameplay requires users to control a character and collect all CREMICA alphabets within 90 seconds.
Only participants who successfully complete the game within the allotted time become eligible for hourly, weekly, and monthly rewards. Those who fail must purchase another promotional pack to participate again.
Cashback and Reward Details
Per-Minute Cashback Reward
- A randomizer selects up to 600 winners every day.
- Winners receive cashback rewards.
- Cashback can be redeemed through:
- Amazon Pay
- UPI
- NEFT
Participants must enter valid payment details to receive rewards.
Mega Rewards
Customers who complete the game successfully become eligible for the following prizes.
Hourly Reward
- Cremica Fastrack Backpack
- Total Winners: 600
Weekly Reward
- Sony CH-520 Headphones
- Total Winners: 40
- Five winners every week
Monthly Reward
- PS5 Gaming Console (DC-5520)
- Total Winners: 2
- One winner per month
Winners are selected through a computerized randomizer system. One mobile number can win only once during the campaign.
Important Rules
- One mobile number can participate up to 10 times using different lot numbers.
- Participants can win only one reward during the program period.
- Keep the original wrapper and lot number safe for verification.
- Monthly winners may be required to submit PAN details during KYC.
- Rewards are non-transferable and non-negotiable.
Winner Selection and Verification
Winners are selected using a scientific randomizer system. Selected participants may receive an SMS or phone call requesting address details and KYC documents.
Cremica may ask winners to provide:
- Aadhaar Card
- PAN Card
- Passport
- Driving Licence
- Voter ID
- Original product wrapper
Failure to provide the required documents may result in prize forfeiture.
Customer Support
For support related to the campaign:
- Email: bourbonsupport@pinelabs.in
- Helpline: 08065912670
- Timing: Monday to Friday, 9:30 AM to 6:00 PM IST.
FAQs
Yes. The campaign is running on selected Cremica Bourbon packs under official terms and conditions. MaalFreeKaa’s verification process recommends checking the promo pack and microsite before participating.
Buy a promo pack, scan the QR code, enter the lot number, verify your mobile number, and complete the game within 90 seconds.
Participants can win cashback, Fastrack backpacks, Sony CH-520 headphones, and PS5 gaming consoles.
You can explore MaalFreeKaa’s contests, free samples, Amazon Quiz updates, Flipkart Deals, and Telegram alerts for similar promotions.
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