Happydent Make Dent Contest Make 60 Second Video and Get Chance to Win Prize Worth Rs 1 Lakh. Your chance to create a positive impact and shine by making your own Happydent Ad India’s favorite chewing gum brand, Happydent, from the house of Perfetti Van Melle has been serving the palates of Indian consumers for decades and is known for its clutter breaking advertising. Consumers in India strongly associate the brand with white teeth which has over the years manifested itself in the form of “White Light” in its advertising.
The video should be conceptualised around: Happydent- Make a Dent
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