The Aashirvaad Diwali Contest invites residents of select Indian states to submit a photo of their homemade rangoli via the official Aashirvaad WhatsApp Chatbot. Participants receive a personalized Rupali Ganguly video greeting to share on Instagram for a chance to win daily 24K Gold Coins, 99.9% Silver Coins, ₹500 Amazon Gift Vouchers, or a featured spot on a city billboard.
- Brand / Organizer: Aashirvaad (ITC Limited)
- Entry Channel: WhatsApp Chatbot (+91 73910 95410) & Instagram (@aashirvaad)
- Daily Winners: 100 winners daily (1 Gold Coin, 5 Silver Coins, 94 Vouchers)
- Contest Deadline: November 10, 2026 at 23:59 PM IST
- Status: Verified Official Contest
What is the Aashirvaad Diwali Rangoli Contest?
The Aashirvaad Diwali Rangoli Contest (#GharLaayeinAashirvaad) is an official festive campaign by ITC’s Aashirvaad brand. By combining traditional festive creativity with digital personalized greetings, the campaign rewards 100 participants every day for sharing their Diwali rangoli creations.
Alongside daily physical and digital rewards, seven top creators selected at the end of the campaign will be featured on public billboards in their home cities alongside actor Rupali Ganguly.
Step-by-Step Participation Guide
To ensure your entry is valid for the daily prize selection, follow these exact steps:
Step 1: Connect on WhatsApp
- Click the official Aashirvaad WhatsApp Chatbot Link (or access it via the link in the
@aashirvaadInstagram bio). - Send the pre-filled message “Hi” to activate the chatbot conversation.
Step 2: Upload Details & Receive Greeting
- Upload a clear photograph of your original Rangoli when prompted.
- Reply with your official full Name.
- Wait a few moments to receive your personalized Rupali Ganguly Diwali greeting video featuring your Rangoli picture.
Step 3: Post on Instagram
- Download the personalized video received from the chatbot.
- Upload the video as a Post, Reel, or Story on your personal Instagram account.
- Add the hashtag
#GharLaayeinAashirvaadin your caption/overlay. - Tag the official Instagram account
@aashirvaad. - Ensure your Instagram profile privacy setting is set to Public so the team can log your entry.
Prize Breakdown & Daily Selection
A total of 100 winners are selected every single day based on creativity, originality, and adherence to submission rules.
| Prize Type | Quantity Daily | Specification / Details |
| Gold Coin | 1 Winner | 1 Gram (24 Carat) |
| Silver Coin | 5 Winners | 10 Grams (99.9% Purity) |
| Amazon Voucher | 94 Winners | ₹500 Gift Voucher |
| Bumper Billboard Feature | 7 Winners (End of Contest) | Featured on a city billboard alongside Rupali Ganguly |
Aashirvaad Diwali Contest 2026: Eligibility Criteria
The Aashirvaad Diwali Contest is open only to citizens residing in the specified Indian states and regions.
Eligible locations include:
- Delhi and Delhi NCR
- Jammu & Kashmir
- Uttarakhand
- Himachal Pradesh
- Punjab
- Haryana
- Rajasthan
- Uttar Pradesh
- Maharashtra (excluding Mumbai)
- Chhattisgarh
- Gujarat
- Madhya Pradesh
Important: Participants residing outside these specified locations are not eligible under the supplied contest conditions.
Aashirvaad Diwali Contest 2026: Winner Selection Process
Aashirvaad will select 100 winners every day according to criteria determined by the organizer.
The selection process includes:
- Creativity of the Rangoli design.
- Design and presentation of the uploaded Rangoli image.
- Other criteria determined by the organizer.
The seven participants selected for the billboard opportunity will be judged on the originality and creativity of their Rangoli designs.
The organizer’s decision regarding winner selection will be final, binding and non-contestable.
How Will Aashirvaad Contest Winners Be Notified?
Aashirvaad contest winners will be personally informed through the WhatsApp Chatbot.
According to the supplied contest conditions:
- Winners will be contacted by ITC after the contest.
- Winner notifications will be sent through WhatsApp Chatbot messages.
- Winner verification and information requests will also be conducted through the WhatsApp Chatbot.
- Winners must provide accurate information and documentation if requested for prize processing.
Important Winner Notification Rule:
Selected winners must respond to the WhatsApp Chatbot notification within three days.
If a winner does not respond within three days, their participation will be cancelled and they will become ineligible to receive the prize. ITC may shortlist another winner in such circumstances.
Important Aashirvaad Diwali Contest Terms & Conditions
Participants should carefully review these important conditions before submitting their entries.
- The contest closes at 11:59 PM IST on 10 November 2026.
- Entries received after the deadline will not be considered.
- Participants must upload the personalized Rupali Ganguly greeting video on Instagram.
- The hashtag #GharLaayeinAashirvaad and Instagram tag @aashirvaad are mandatory.
- Instagram accounts must be public.
- Instagram Stories must be publicly visible at the time of participation.
- Incomplete, invalid, misleading or non-compliant entries may be disqualified.
- Fake, fraudulent, automated or duplicate accounts may result in disqualification.
- Misconduct, abuse or other inappropriate activities may result in disqualification.
- The prize is non-transferable and non-refundable and cannot be exchanged for cash or another reward.
- Coins and vouchers will be provided to verified winners through a mode determined by the organizer.
- Prize fulfilment may take 2–3 months from the date of winner announcement.
The Aashirvaad Diwali Contest 2026 is a Rangoli-based campaign where participants submit their Rangoli photographs through WhatsApp and share a personalized Diwali greeting video on Instagram for a chance to win prizes.
Winners are notified directly by ITC via the official Aashirvaad WhatsApp Chatbot. You must reply to the WhatsApp message within 3 days to verify your identity and claim your prize.
No. Participation is 100% free. Aashirvaad and ITC will never request payment, banking passwords, or processing fees from winners.
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